Email marketing is a great way to get in touch with potential customersand build loyal relationships with them. Many marketing activities are notas versatile and efficient, compared to reaching your customers via email.Whether the message you post on social media is seen by your audienceon the home page mostly depends on luck, with everchanging algorithms.Furthermore, direct messages sent via emails are highly personal andinvolving. With all these advantages, email automation is one of the mostefficient ways of online marketing.
One of the most important advantages of email outreach is that it allowscustomer feedback. Customer replies are extremely valuable forcompanies because customers are the primary source of information for agreat portion of marketing and sales efforts. Having the chance to receiveresponses from customers, a company can track and analyze its marketingcampaign objectively. For increasing email productivity, preparing asuccessful communication strategy is essential.
Here are the few tips that you may have a look at to boost your email response rate.
1) Choose the right target
Receiving a response to the email depends on reaching the right audience.Remember, if your target audience consists of people who do not know you, or who are not interested in your offers, it seems a little difficult to get responses. You can increase your response rates by sending messages according to customer interests. If you can pick the right group of customers to send emails, there is a higher chance that you will receive responses.
2) Find the right time to send it.
Avoid getting lost among other emails that fill in your audience’s inboxes. Provide optimized time delivery and try to send emails only when each customer is most active, and therefore likely to respond. You may outsource such a timely delivery service from online marketing companies,or you can manually come up with prime times for each segment.
3) Personalize your message to your audience.
General and vague greetings are ineffective. Include the customer name inthe message. Use dynamic content and create emails that will bepersonalized for the receiver with the relevant information so that they seeit worthwhile to respond. Starting the email with your customer’s name, aswell as personalizing your messages in a variety of other ways, willdifferentiate you from other companies. Sending a special message onyour client’s birthday or any other relevant special day related to yourbusiness will increase the chance of receiving a response.
4) Be trustworthy and clear.
Due to the increasing number of spam emails nowadays, users loseconfidence in brands that send emails every day. Segmenting customersand writing clear, thoughtful emails for each of the segment is crucial.Avoid using cliché words such as “campaign” or “promotion” as these maycause your email to be stuck on spam filters. You should also avoid capitalletters and vague statements (such as “***IMPORTANT”) in the subject lineof the email so that it won’t look like spam. Don’t forget about introducingyourself briefly and explain why you are sending that email if the receiveris not familiar with you or your brand.
5) Be reader-friendly.
If you expect a reply to your email, you should make sure that your emailis clear enough and easy to read. Avoid long paragraphs that may lookboring and complicated. Instead, use brief explanations and if possible,bullets and lists. In your email, include clear statements with shortsentences and use a familiar language so that everyone can understand.Avoid technical terminology that requires previous knowledge tounderstand.
6) Create engaging content.
The email delivery plan should be well-thought. Instead of sending thesame long message to all of your customers, it would be more efficient totailor the content of your emails to specific customers. It is better toconsider choosing more creative and engaging topics. When a customersees the title of your email, they should be curious about the content.Instead of aggressively promoting your products and services, you can tryto identify which personal need these products and services would satisfy.When more customers engage in your offers, you get more responses.
7) Close your email in a smart way.
Providing useful information is necessary, but not enough to receive aresponse. If you want to receive a response, ask your customers to takeaction. When closing the email, encourage them to reply back. You mayend the email with a statement such as “We’re looking forward to hearingyour opinion,” or “Please provide us with your feedback.”
8) Test your email before sending it.
The most important thing is that you should test your email on differentdevices and browsers before sending it to thousands of customers. Checkyour email campaign to optimize everything from your subject lines toemail addresses, from message design to content. Testing will also helpyou find the best practices for your brand, helping you create qualityemails which will bring in more responses.
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